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- Retailers Duke It Out for Hispanic Shoppers' Dollars With Hispanic buying power poised to hit $1.5 trillion, retailers are shifting to digital and adopting creative centered on the market.
- FCB Named to Handle Bud Light Lime's New Summer Push...however, Bud Light Lime has also been getting less and less
marketing support, according to Kantar Media. In 2012, the brand spent close to $20...
- Diet Coke Returns to Oscars, Prioritizes Existing CustomersDiet Coke is struggling but is still getting significant marketing support.
- Coming Soon: Gluten-Free Coors...remained a relatively niche brand. MillerCoors plans to give some local
marketing supportto Peak in Seattle and Portland. WPP's Cavalry will handle the...
- General Mills Hires WPP Shops For Shopper-Marketing Help...to find the right balance of traditional advertising, merchandising and shopper-
marketing support. CPG marketers are also navigating a new environment in which e-commerce...