Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Upgrade Your Listing


MarketShare helps marketers grow revenue. Combining advanced analytics, scalable enterprise solutions and deep domain expertise, MarketShare enables companies to measure, predict and dramatically improve marketing’s impact on revenue. MarketShare collects, transforms and processes petabytes of data--to deliver actionable insights and recommendations that typically generate 20% to 30% improvements in marketing effectiveness and 3% to 4% increases in revenue. Widely considered the market leader, MarketShare helps direct tens of billions of marketing investment dollars globally.

adage.com news