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- NBC Universal Offers Social Media Guarantees to Advertisers...owns networks including MTV and BET, is working with Spreadfast (formerly
Mass Relevance) for access to social media data that will ultimately underpin social guarantees...
- Seven Tips for Brands to Get the Most From Twitter AmplifyNFL, Heineken, MTV and more share ways to get the most out Twitter's Amplify platform.
- Viacom Looks to Set Social Media Guarantees...and Comedy Central, plans to underpin the guarantees with data from
Mass Relevanceon social activity across Twitter, Facebook, Instagram, Vine, Google + and YouTube in...
- Social-Marketing Startups Spredfast and Mass Relevance Merge...Twitter and other social networks. Two Austin-based companies, Spredfast and
Mass Relevance, are merging, the companies said. Spredfast appears to be the dominant party...
- Where Is Social TV Heading in 2014?Second screen interaction will become almost second nature, Jesse Redniss predicts.