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LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.



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  • Beckett Media masterfileManager: Chilcutt Direct Marketing Former manager: Rickard Squared Description: Consumers and professionals working in decorating, restoring, sports, automotive, hunting and memorabilia Number of names: 111,261 Price: $110/M postal
  • Beckett Media masterfileManager: Chilcutt Direct Marketing Former manager: Rickard Squared Description: Subscribers to special-interest magazines, including automotive/trucking, diesel engine technology and home décor Number of names: 106,722 Price: $110/M postal
  • InvestmentNews Email MasterfileManager: MeritDirect Former manager: New to the market Description: Financial planners, investment advisers, wealth managers, registered investment advisers, securities brokers, insurance agents, accountants and bank trust officers Number of names: 76,721 Price: $525/M email
  • Putman Media U.S. Business MasterfileManager: Reach Marketing Former manager: Infogroup Description: Trade magazine subscribers including managers, engineers, R&D staff, purchasing and sales and marketing professionals in the manufacturing industry Number of names: 215,300 Price: $130/M postal, $300/M email
  • List ChangesList: Hearst Electronics Group masterfile Manager: Reach Marketing Former manager: Infogroup Description: Subscribers to Hearst Business Media's Electronic Products magazine,and other databases aimed...