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- A Call For Women To Create the Ad Industry They Want To Work In...is the brainchild of Ms. Gordon, founder and creative director of
Maternal Instinct, a six-year-old Palo Alto, CA-based agency dedicated to reaching...
- So Long Soccer Mom? Carmakers Shift Marketing Aimed at WomenWith women's buying -- and driving -- power on the rise, portrayals of soccer moms or arm candy aren't going to cut it.