×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lookbook

MAVTV

Upgrade Your Listing

Employees:
  • 1-10
Specialties:
  • Media

About

MAVTV is a 24/7 cable television network independently owned and operated with its roots deep in the automotive world. Lucas Oil Products purchased MAVTV in 2011 and rebranded it in 2012 as “The destination for all things motorsports.” With an unparalleled line-up of motorsports events, exclusive
automotive build shows and reality shows, MAVTV is the answer for motorheads from all walks of life.
MAVTV is built on Lucas Oil’s commitment to grassroots motorsports. It’s entertainment for real people, featuring real life in all of its unapologetic glory. MAVTV lives at the racetrack, in the pits, behind the scenes, inside and on the edge. It’s original programming that features the soul of real life.
But MAVTV is more than a motorsports destination, with original action/adventure programming,live MMA and an unbelievable library of blockbuster movies.MAVTV has one single, passionate and laser-focused goal--to captivate the pounding heart,spirit and pulse of the core of the country.
A network by the people and for the people.
Made in America and American real.

adage.com news