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- Advancing the Video Ad ExperienceFreeWheel Council for Premium Video study finds improving the digital video experience for consumers is a priority for buyers and sellers.
- Marketers Halting YouTube Buys Puts Pressure on Media ShopsAT&T, Verizon, Johnson & Johnson and GlaxoSmithKline are among the major marketers who have halted ad spending with Google and YouTube.
- Lowdown: How a New Mondelez Brand Got Its Name (It's a Doozy)The Lowdown has the latest on the snack food marketer's newest global brand launch and Katy Perry's new cosmetics line.
- P&G Rallies Marketers to Fix Digital Ads, but Who Will Follow?...the MRC standards as a "baseline," said Anna Papadopoulos, VP-integrated
media services. She favors "partners who can guarantee much longer view times than two...
- B-Reel Films Signs Natasha 'Bat for Lashes' Khan, Blink Adds Female Talent and MoreAll the latest production moves