MercuryCSC

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adage.com news

  • Clients Are Questioning Their Business Models, and Agencies Can Help...to try to help clients with the one thing they can control -- themselves. ABOUT THE AUTHOR Jeff Welch is president of MERCURYcsc in Bozeman, Mont.
  • Over 1 Billion Ways to Say 'Come Visit'The flagging economy and tough legislative budget wrangling have leveled out for many state tourism offices, which are back to the business of luring in visitors.
  • Find Your Authority, Then Own ItFor some time now we've been searching and searching for the right angle in business development. Trying to figure out who we are, our best prospects, how we approach them. And it's become so clear that it's right in front of us. Now we just have to own that.
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