Merkle, a technology-enabled, data-driven customer relationship marketing firm, is the nation’s largest privately held agency. For more than 25 years, Fortune 1000 companies and leading nonprofits have partnered with Merkle to maximize the value of their customer portfolios. Using an approach called Connected CRM (cCRM), this new breed of agency offers a full array of Platform Marketer competencies that help brands achieve addressability at scale through the digital audience platforms. Merkle applies an industry-focused methodology to providing management consulting, technology development and integration, data and analytics, and a complete range of digital agency services.
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Merklewill share innovative approaches for driving lead acquisition, advancing customer data and...
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- Merkle Buys Search and Digital Agency RKG Customer-relationship management agency
Merklehas bought RKG, a search and digital marketing agency based in Charlottesville, Va. This is the Columbia, Md.-based Merkle...