LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Tech May Replace Some Jobs, but Digital Ad Agencies Will Always Need Humans...that design themselves, it's only a matter of time before the
mixtureof these databases of hyper-tagged content is integrated into the agency...
- What's Next for the New Most Interesting Man?Dos Equis execs say women will get more contemporary roles in the new campaign.
- Forget Your Ps; Mind the Four Ms of MarketingAl Ries writes that it's time to think beyond product, price, place and promotion.
- Forget PokÃ©mon Go, Marketers -- The Larger World of AR Is Here...s define the new medium. Augmented reality, or AR, is simply the
mixtureof digital worlds (images, video and sound) and physical reality, experienced first...
- Poll: Which Summer Olympics Mascot Was Best?...Summer Games have brought us Vinicius, a cartoon character described as "a
mixtureof all the Brazilian animals." But can Vinicius compare with Cobi, the...