LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Salesforce Tries to Give Publishers' Data New Appeal to Marketers...Third party data, on the other hand, is often gathered from a
mixtureof sources and can include inferences in place of direct knowledge. By...
- The Millennial Dilemma: The Generic Generation Doesn't Want Your Brands More than half of milennials say they have no interest in brand loyalty. What's a marketer to do?
- Top Neuromarketing Trends to Watch in 2017...most sales before they've been released, but the reality is a
mixtureof bad science, bullshit and hope." As neuromarketing claws its way through...
- Tech May Replace Some Jobs, but Digital Ad Agencies Will Always Need Humans...that design themselves, it's only a matter of time before the
mixtureof these databases of hyper-tagged content is integrated into the agency...
- What's Next for the New Most Interesting Man?Dos Equis execs say women will get more contemporary roles in the new campaign.