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adage.com news

  • DMA 2011: Gilt Groupe wins DMA marketer of the year...and trigger marketing: Edo Interactive Campaign and marketing operations management: Encompass Elements Mobile marketing: Mogreet Inc. Loyalty: GPShopper DMA's conference and expo concludes Thursday.
  • How Ad Age Fared in Its Outlook Predictions Last YearNEW YORK (AdAge.com) -- This week, Ad Age posted its Look Ahead for 2011, which led us to consider: Just how accurate were we last year? Here we take an unflinching look at our predictions for 2010 and how they panned out.
  • What's Hot for This Retail Season...Similar efforts are under way at Steve Madden, which has partnered with Mogreet to use customers' past purchase history to send relevant deals via mobile...
  • Paramount Hopes VooZoo Is More Than a Social-Network Fad...greetings to their friends' cellphones. Simultaneously, Paramount also launched a partnership with Mogreet.com, offering those not on Facebook the same abilities to send 15...
  • 'Dorm-Life' Opens Doors to Initiative...Dorm-Life," Attention Span has been creating content for third parties, including Mogreet, a soon-to-launch mobile video messaging company, and The Huffington Post...