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- Startup, Meet Agency: How Silicon Alley and Madison Avenue Are Finally Working TogetherWhile entrepreneurs have increasing resources for cracking the marketing world, challenges remain -- and a number of agencies are helping out with incubator programs.
- Apple to Acquire Mobile-Ad Network Quattro WirelessSAN FRANCISCO (AdAge.com) -- Apple Computer is jumping on the mobile-advertising bandwagon, snapping up mobile ad network Quattro Wireless in a deal valued between $250 million to $275 million, according to industry executives who have been briefed by bankers.
- Infinti Turns Camera Photos into Postcards...push -- and that plays a huge part in organically increasing audience engagement," said Alec Andronikov, head of
Movoxx, the SMS ad network behind the campaign.