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- ESPN Cuts 100 Household Names as Rights Fees, Viewer Habits Eat Into Profits Scores of familiar faces are let go as the sports giant tries to stay a step ahead of the game.
- The Advertising Cold War: Five Things to Watch...to sell that promise. But the truth is, advertising is a
necessary evilin the increasingly high-stakes world of modern 24/7 entertainment. Here...
- Advertising on Torrent Clients Is Growing, but at What Cost?Pirated content costs the industry nearly $2.4 billion annually, according to the Interactive Advertising Bureau.
- Guess What? Online Political Ads Don't Turn Voters Off. They Work...Rather, for this cohort, it seems to fall somewhere between a
necessary eviland a useful and actionable resource. Given the raft of articles bemoaning...
- Living the dream, and b-to-b emotion, at Dreamforce...the room, believed that Salesforce.com, a CRM platform—a
necessary evil—can change the world. It no longer was a CRM tool...