LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Index Exchange expands as ad tech consolidation looms...s perceived as an annoyance and loosely understood to be a
necessary evilin that content is free and ads pay the bills." But Casale...
- ESPN Cuts 100 Household Names as Rights Fees, Viewer Habits Eat Into Profits Scores of familiar faces are let go as the sports giant tries to stay a step ahead of the game.
- The Advertising Cold War: Five Things to Watch...to sell that promise. But the truth is, advertising is a
necessary evilin the increasingly high-stakes world of modern 24/7 entertainment. Here...
- Advertising on Torrent Clients Is Growing, but at What Cost?Pirated content costs the industry nearly $2.4 billion annually, according to the Interactive Advertising Bureau.
- Guess What? Online Political Ads Don't Turn Voters Off. They Work...Rather, for this cohort, it seems to fall somewhere between a
necessary eviland a useful and actionable resource. Given the raft of articles bemoaning...