Nelson Schmidt Inc. produces measurable marketing outcomes that fulfill its brand promise for clients: We Deliver Customers. Its ability to do so is based on three foundational brand pillars:
CONSIDERED PURCHASE MARKETING
As the lines between BtoB and BtoC become increasingly blurred, NS is pioneering a more focused marketing approach that taps deeper into customer buying behavior.
GLOBAL MARKETING MANAGEMENT
NS is a member of MAGNET, the Marketing & Advertising Global Network, an organization of independently owned and operated agencies that choose to work together to provide multinational clients with global reach while maintaining a single point of contact and control.
Marketing is an investment, and NS is committed to ensuring that its products and services produce measurable returns. Because the agency is confident in its ability to exceed client objectives, it is willing to put compensation on the line.
“Throw out the old playbook on BtoB and BtoC marketing. Instead, focus on your end customer journey and understand where, as marketers, you can directly and indirectly influence their purchase decision through every available channel."
-Cody Pearce, Chief Operating Officer, Nelson Schmidt
600 E. Wisconsin Ave.
Milwaukee, Wis. 53202
Chief Marketing Officer
AT A GLANCE
Nelson Schmidt is a full-service marketing communications agency that specializes in solving complex problems for global brands. Its integrated capabilities include:
- Account planning
- Creative and management
- Public Relations
- Direct Marketing
Taken from work with Speed Queen Laundry Services. For the full case study visit: http://nelsonschmidt.com/speed-queen
“We weren’t selling a product, we were selling a business investment.” That was the realization of the world’s largest manufacturer of commercial laundry when it was seeking to grow its global laundromat business.
Entrepreneurial-minded business investors across the world have one thing in common: They are in business to build personal wealth. And Speed Queen was in the position of offering a new, lucrative investment opportunity. Unfortunately most investors knew nothing about it.
To engage global entrepreneurs, NS needed to speak the language of profitability. And how better than to feature real-life success stories of like-minded peers? Event-centered campaigns featured successful laundromat owners in each market. All efforts drove potential investors to microsites tailored to convert leads to laundromat owners.
The ultimate sign of success? The campaign effectively introduced the concept of vended laundry for the very first time in markets where it simply did not exist before.
Nelson Schmidt Inc. Twitter
Awards & Accolades
- * BtoB Agency of the Year
- * Global Ace Awards
- * Graphis Gold Award
- * B2 Awards
- * Tower Awards
- * Creativity International
- Largest U.S. Agencies From All DisciplinesLargest U.S. Agencies From All Disciplines: Agencies ranked by 2015 revenue. Part of Agency Report 2016.
- Largest U.S. Agencies from All Disciplines in 2015Largest U.S. Agencies from All Disciplines in 2014. A ranking of more than 900 U.S. agencies by revenue. Part of Agency Report 2015.
- Largest U.S. Agencies from All Disciplines in 2013Largest U.S. Agencies from All Disciplines in 2013. A ranking of more than 900 U.S. agencies by revenue. Part of Agency Report 2014.
- At the BMA: Rose-Asch, Stratasys, Stein IAS honored at B2 ceremony...of Crain Communications
Inc., which publishes BtoB...the Era of the Chief Executive Customer” campaign. Nelson Schmidt, Milwaukee, won a...
- Largest U.S. agencies from all disciplines in 2012Largest U.S. agencies from all disciplines in 2012. A ranking of more than 900 U.S. agencies by revenue. Part of Agency Report 2013.
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