LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Media Agencies Bring Assets Together...media agencies within its own networks to improve performance and efficiencies.
Neo@Ogilvy, a media agency and performance marketing network inside WPP-owned Ogilvy, is...
- GroupM's Essence Doubles Billings by Adding Target, NBCUniversalWhy Essence is the innovation "spear" that will lead GroupM into offline attribution.
- Agency Brief: Literal Briefs, Two Kinds of Butts and MoreThis week in briefs: Cristiano Ronaldo's and other asses.
- Seeking to Simplify, WPP Folds Neo@Ogilvy Into Mindshare
Neo@Ogilvy, the media agency and performance marketing network inside WPP-owned Ogilvy, is being folded into Group M's Mindshare. Neo will continue on...
- IPG Mediabrands' Initiative Appoints First U.S. CEO, Regional Presidents...attention they needed. Chris Actis, previously president of Asia-Pacific for
Neo@Ogilvy, has joined Initiative to serve as president of the Midwest. Initiative is...