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- Five Ways to Waste Your Online Ad Spending To maximize results, advertisers need to manage their data effectively.
- How Good Is Your Customer Intelligence?A marketing message can only work if it reaches its intended target.
- Billboards for the 21st Century Point Us to the Route AheadA new app lets Lamar Co. infuse billboards with immediate utility on the highway and also deliver ads -- a model of how to use synergy of old and new media
- Best Places to Work: No. 10 Orion Trading...a habit rather than veering from one good intention to the
next. Mediabartering is the art of finding a buyer willing to purchase a...
- Raunchy Cockpit Shots May Push Back McCann's Cathay Pacific Global EffortAttendant/Pilot Scandal Taints "Make You Feel Special" Campaign