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- Billboards for the 21st Century Point Us to the Route AheadA new app lets Lamar Co. infuse billboards with immediate utility on the highway and also deliver ads -- a model of how to use synergy of old and new media
- Best Places to Work: No. 10 Orion Trading...a habit rather than veering from one good intention to the
next. Mediabartering is the art of finding a buyer willing to purchase a...
- Raunchy Cockpit Shots May Push Back McCann's Cathay Pacific Global EffortAttendant/Pilot Scandal Taints "Make You Feel Special" Campaign
- Cockpit Oral Sex Photo Scandal Threatens to Delay Cathay's Global Ad CampaignRaunchy photos involving a flight attendant and pilot are expected to delay the launch of the next part of the Hong Kong airline's global ad campaign by McCann Erickson, which features images of its employees in uniform and street clothes.
- DMA All for One: ConvergeDirect wins Early Stage Innovation award...and people-intensive, often taking weeks to make decisions on the
next mediabuy,” said Steve Jacoby, ConvergeDirect managing director-search and marketing strategies...