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LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.



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adage.com news

  • Unpaid Product Placement Slows During Third Quarter...despite the drop in exposure level, the exposure quality -- referred to as NextMedium's Embed Intelligence Quotient (EIQ) -- was up 4% due to better organic...
  • Networks Take Action as Viewers Try to Evade Ads...brand exposure through paid placement, was the third major partner to join NextMedium's marketplace, which helps networks such as NBCU provide scalable placement opportunities...
  • Why NBC Is OK Having Google Sell Cable TV AdsNEW YORK (AdAge.com) -- In inking the pact with Google, NBC Universal, one of the nation's best-known media brands and a giant of the broadcast and cable worlds, has decided to allow a third party to sell some of its ad inventory
  • FYI 06.12.08...measurement deals with agencies such as Deutsch and networks such as BET, NextMedium has signed its first broadcast partner. NBC Universal this week announced it...
  • Green Room's McCarter Busy Reinventing TV Buying...Full Circle Entertainment and commissioning research companies such as Nielsen, ITVX and NextMedium to measure the next wave of ad campaigns. Madison & Vine checked in...