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  • Content marketing: Trigger conversations, achieve conversions and create customers...Europe. Total Telecom's top 10 downloads of 2011, compiled by Nielsen NetRatings and audited by BPA, showed that: Total Telecom reporters wrote 2 of...
  • Metrics Mess: Five Sad Truths About Measurement Right Now...Omniture (acquired by Adobe in 2009), Nielsen Online (the successor to Nielsen/NetRatings and Nielsen BuzzMetrics) and Experian Hitwise, not to mention Google with its...
  • Legend...Hybrid ^^ Hitbox ^^^ WebTrends ^^^^ Bloomberg Web Properties ^^^^^ Visual Sciences Open AdStream ? Hallmark Data Systems ?? Nxtbook Media ??? IBM SurfAid ???? Nielsen NetRatings ????? Airports Council Int'l-North America)
  • Lacek Group Names John Jarvis CCO-Managing Partner...including a stint as senior VP-global sales and marketing at Nielsen/Netratings. While at Nielsen, Mr. Nives created Yahoo Consumer Direct, an initiative that...
  • CEO: Why Brands Need to Push Mobile NowNEW YORK ( -- Mobile apps are a must for brands, CEO Bob Bowman told attendees at Wednesday's Apps for Brands event in New York. He said mobile grows your audience -- and your revenue, because brands have learned they can charge for an app. MLB's $9.99 At Bat app, for example, has 400,000 downloads.