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  • Content marketing: Trigger conversations, achieve conversions and create customers...Europe. Total Telecom's top 10 downloads of 2011, compiled by Nielsen NetRatings and audited by BPA, showed that: Total Telecom reporters wrote 2 of...
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  • Lacek Group Names John Jarvis CCO-Managing Partner...including a stint as senior VP-global sales and marketing at Nielsen/Netratings. While at Nielsen, Mr. Nives created Yahoo Consumer Direct, an initiative that...
  • MLB.com CEO: Why Brands Need to Push Mobile NowNEW YORK (AdAge.com) -- Mobile apps are a must for brands, MLB.com CEO Bob Bowman told attendees at Wednesday's Apps for Brands event in New York. He said mobile grows your audience -- and your revenue, because brands have learned they can charge for an app. MLB's $9.99 At Bat app, for example, has 400,000 downloads.