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- Apple to Sell Audio Ads on iRadio, its Upcoming Streaming Music Service
Now hear this: Apple will sell audio ads on its forthcoming streaming music service, already being dubbed "iRadio" by many. The service is expected to...
- How Older Pros Can Transition to DigitalMedia professionals,
now hear this: It is time to walk the talk or take a walk. Forecast numbers show online ad spending more than doubling...
- Apply Sound at the Product Level for Maximum AdvantageFrom a brand perspective, there was a time when a commercial wasn't considered good unless it had a jingle. Today, there are hardly any jingles. Yet their power is proved by the fact that most of us can quickly recall one from memory even though we have not heard it for years.