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adage.com news

  • Omniture acquires Offermatica...Utahâ "Omniture, an analytics software company, announced it has agreed to acquire Offermatica, an on-demand A/B testing and multivariate testing company, for $65...
  • Outsell confab pushes Web but doesn't forget print...serving Web applications to end users. Matthew Roche, founder and CEO of Offermatica, focused on how information companies can improve the performance of their Web...
  • Honing your SEM strategyMuzak, a provider of music programs, custom music and on-hold messaging, has been around for more than 70 years.
  • Ad:tech impact explores metricsAd:tech, the online advertising industry's largest conference series, kicked off ad:tech impact, a 10-city conference tour that focuses on advertising and marketing metrics.
  • Coremetrics, Offermatica partner for automated online testing...mdash;Coremetrics, a Web analytics company, Monday formally announced a partnership with Offermatica, a hosted testing and optimization services company. Coremetrics said the alliance would...