Ogilvy & Mather is one of the largest marketing communications networks in the world.
- With Revenues Up, WPP Says It's Still Bullish on China...be increasingly cautious and risk averse." WPP, whose agencies include GroupM,
Ogilvy & Matherand Grey, likened the current boom in media reviews to a "tsunami...
- The Uber of Agencies: Why Marketers Want to Ride With a New Kind of ShopRapid changes threaten to make agencies' tech acquisitions obsolete even before they're complete. Some say an Uber-like model is the answer.
- For a Better Propaganda Machine, Look Beyond Government...sure the message resonates. When Charlotte Beers, the former CEO at
Ogilvy & Mather, assessed her job as Under Secretary of State for public diplomacy and...
- 4A's Survey Finds Drop in Billing Rates For Senior-Level Ad ExecsA survey from the 4A's found a drop in hourly rates for senior-level execs but an uptick for digital, social and analytics jobs.
- The Inside Story on Why Burger King Sells Red Burgers in Japan...for business management, Masanori Tatsuiwa, who worked previously at agencies including
Ogilvy & MatherJapan, answered a few questions about the red Aka Samurai Burger (buns...