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- Mad Tech: New Technology, Tighter Rules Shake Up the '70s Advertisers in the 1970s retreat to a common-sense approach. But they must remain nimble: Changing technologies are on the way.
- Without a Real DMP, the Revolution Will Not Be PersonalizedThere's no stopping today's technology revolution. But without a new data management strategy, you won't be able to benefit from it.
- From Mass Personalization to True Individualization...data-driven marketing initiatives that move beyond basic segmentation into true
one-to-oneindividualization in a real-time context is the next big step...
- Direct-Mail Wizard Malcolm B. Decker Passes Away...who is speaking personally and directly to the prospect on a
one-to-onebasis," wrote Mr. Decker for The Direct Marketing Club of New...
- Discovery Will Skip Glitzy Upfront Presentation...enable a more personalized conversation with key executives and a more
one-to-oneexperience, she said. Discovery's abandonment of the longtime pitch-and...