LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Bugaboo Grows Up With New Luggage Line, CampaignWith a new luggage system, former "it" stroller brand Bugaboo tries to regain popularity.
- In China, Cadillac is Hot; Here's an Inside Look at Its Marketing StrategyIn China, the brand doesn't have the baggage it has in the U.S.
- Grey Named AOR for Tumultuous Applebee's Business...in a weak industry, involved "every aspect of our business" including value
perception, marketing, food differentiation, and operations. He said the hand-cut, wood-fired...
- It's Time for Small Business to Embrace Big Data...doing business Does it all come down to budget? There's a
perceptionthat only large organizations can afford analytics platforms, and that the ROI...
- How Mattress Firm's New CMO Plans to Wake Up the Sleep Biz...of the retailers in our space right now. We suffer from this
perceptionthat going into a mattress store is going to be like a...