- Luxury Goods Are a Tougher Sell Now in ChinaThe playbook for luxury sales in China is changing as marketers deal with the crackdown on corruption and shoppers who to buy abroad.
- Largest Media-Agency Networks Worldwide and in the U.S....Performance Marketing, Spark and other operations. ZenithOptimedia is ZenithOptimedia network; Zenith Media USA includes Moxie (including Engauge Marketing, acquired in August 2013),
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Performics* [Publicis Î"] Chicago 47 15.0 8 NA Razorfish* [Publicis Î"] New...
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- In a Crowded Field, How Can You Tell the Real Winners in Ad-Tech?...Microsoft then Facebook); Rich media: Mediamind ( DG ) and Pointroll ( Gannett ); Search tools:
Performics(Google then Publicis ) and Efficient Frontier ( Adobe ); Exchanges: Right Media (Yahoo), Invite...