LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Meet Ad Age's 2015 Media Mavens This year's class is more committed to reshaping media and marketing than any before.
- IRI Forms New Research Alliance With Gigwalk...or doing sometimes extensive product inventories. Among Gigwalk's clients has been
Pfizer, which used it to track in-store promotion compliance for its recent...
- Big Brands Like Michael Jordan Are Still Losing Trademark Battles in China; Here's How to Win...pending in a court in Shanghai. Brands from luxury leader Burberry to
Pfizerand its erectile dysfunction drug Viagra have been caught up in trademark...
- 200 Leading National Advertisers, 2015 edition200 Leading National Advertisers, 2015 edition, ranked by total U.S. advertising spending in 2014.
- 10 Largest Advertisers by Measured Medium, 2015 edition...9 SoftBank Corp. (Sprint Corp.) 426.0 331.1 28.7 10
Pfizer411.2 324.1 26.9 Total broadcast network TV ($ in billions...