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- Meet Ad Age's 2015 Media Mavens This year's class is more committed to reshaping media and marketing than any before.
- IRI Forms New Research Alliance With Gigwalk...or doing sometimes extensive product inventories. Among Gigwalk's clients has been
Pfizer, which used it to track in-store promotion compliance for its recent...
- Big Brands Like Michael Jordan Are Still Losing Trademark Battles in China; Here's How to Win...pending in a court in Shanghai. Brands from luxury leader Burberry to
Pfizerand its erectile dysfunction drug Viagra have been caught up in trademark...
- 10 Largest Advertisers by Measured Medium, 2015 edition...9 SoftBank Corp. (Sprint Corp.) 426.0 331.1 28.7 10
Pfizer411.2 324.1 26.9 Total broadcast network TV ($ in billions...
- 200 Leading National Advertisers, 2015 edition200 Leading National Advertisers, 2015 edition, ranked by total U.S. advertising spending in 2014.