- Finding There Were Too Many Apps for That, Second-Screen Startups Try Plan BMany of the second-screen startups that were going to change how America watched TV -- and how advertisers bought it -- are revamping their business models.
- With Brazil Out, Marketers Shift Message to Praise Host...for a sixth World Cup victory had to switch quickly to
plan Bafter Brazil's humiliating 7-1 defeat this week in a devastating...
- Aereo CEO Asks Subscribers to Make Congress Save the CompanyChet Kenojia may have a Plan B after all.
- Publicis and Omnicom Call Off Mega-Merger...to do and don't need to do. There is no
plan B." One day after Omnicom's earnings, Publicis sends out a release entitled...
- Publicis-Omnicom: Major Conflicts, Before and After the MergerForget about the tax issues. Agency-holding company megadeal has plenty of other issues to address.