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- More Marketing Ahead for Under Armour After Its First Quarterly Loss...innovation, like Under Armour's new Threadborne performance fabric, which CEO Kevin
Plankcalled "ridiculously soft." "Some brands rely on their logo being cool or...
- Kohl's and Under Armour: Behind the Biggest Brand Launch in Kohl's History Kohl's kicks off its marketing campaign for the Under Armour launch this month as it tries to attract new shoppers.
- Under Armour Reviews Media Business...from January to November of last year. Earlier this week, CEO Kevin
Plank, a member of the Trump administration's American Manufacturing Council, said on...
- Now Under Armour Has a Trump Problem, Too...of the clothing company's biggest names spoke out against CEO Kevin
Plankafter he publicly praised the Republican president, declaring on CNBC that Trump...
- Super Bowl Reruns? Coke Poised to Run Previously Aired AdsThe marketer, known for breakthrough new ads in the game, has secured 60 seconds but might air old spots.