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- CondÃ© Nast Brings in Evan Adlman to Head Up Programmatic...industry. Before joining PubMatic, Mr. Adlman was VP-strategic development and publisher sales for the email transaction platform now known as Crossboard Mobile (formerly
- The Pope's Twitter Feed Runneth Over for Pontiflex...of the ancient priests of Rome. It is also very similar to @
Pontiflex, the handle for Pontiflex, a mobile advertising platform and No. 16 on...
- 7 tips for effectively managing email lists...gain a new source for opt-ins: mobile apps. Companies such as
Pontiflexare making it possible to put opt-in forms directly into mobile...
- E-mail Evolution: Multiple channels effective for acquisition, retention...8221; said Jordan Cohen, VP-business development at digital marketing services company
PontiflexInc. As a panelist in a session titled, “The Future of...
- It's Time to Toss Those 'Best Practices' Out the WindowI admit to being as guilty as the next person when it comes to labeling ideas and tips as "best practices." Well, not anymore. Now I'm kicking that habit and doing it without a patch. I'm going cold turkey. And you should, too.