- Why B-to-B Marketing Is More Fun than B-to-C...business buyer must justify the purchase internally. So marketers need to provide
proofpoints. Motivational offers are best if they have some kind of business...
- Crocs Taps McKinney as New Global Agency...door of the agency, through which the account will be handled. And
proofof our 'one agency, two doors' model of collaboration â " bringing the...
- Keysight Technologies Launches with Global Ad Campaign Targeting Engineers...challenges," he said. "Engineers want credibility. My job is to provide positive
proofpoints to substantiate the claim that we can help you get there."
- Coke's Wendy Clark Will Be First Marketer to Chair a Cannes Jury...have already won a Lion, or at least been shortlisted, as a
proofof creativity. Until now, that had to happen the previous year, but...
- The Lady Vanishes: Women Watch Less Traditional TVFrom Sept. 22 to Oct. 27, the percentage of 18-to-49-year-old women watching TV in prime time fell 9 points from a year earlier.