LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- 'Viewable' Ads Are Worthless If Your Website Is a Cluttered MessWhat advertisers really want is a measure of how well their ads have stood out.
- The Trouble With 'Viewability' as a Metric for Digital AdsViewability is a step in the right direction, but it's not the silver-bullet metric for digital that some hope it to be.
- AppNexus Creates 'App Marketplace' for Online Ad Campaigns...At launch, AppNexus' "App Marketplace" will include data providers Brilig, Exelate, Lotame,
Proximic, uKnow and TARGUSinfo as well as privacy enablers Evidon and Truste. Apps...
- Online Ad Cops Aiming to Tame Tier-Two Inventory for Brands...AdXpose, RealVU, PerformLine, Media Trust Co., Adometry, Brand.net, Ad Pepper and
Proximic. The technology and capabilities vary widely, but in addition to after-the...