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- Wieden & Kennedy Added to General Mills Roster With Yoplait...Kennedy has been named the lead agency on General Mills ' Yoplait brand.
PublicisGroupe's Saatchi & Saatchi has been handling the Yoplait brand. The company...
- 4A's Transformation: Takeaways and Reporters' NotebookIndustry execs talk ad fraud, shiny new tech toys and marketers' need to relax about client conflicts.
- Leo Burnett Memo on Silverado Loss: GM Assured Us No Reflection of Our Work
PublicisGroupe's Leo Burnett has lost the account for General Motors ' Chevrolet Silverado to Interpublic's Commonwealth , the shop created in March 2012 as...
- Sorrell Says Heinz-Kraft Merger is 'Cost, Not Revenue-Driven'...potential growth opportunities." In answer to a question about his rivalry with
PublicisGroupe Chairman-CEO Maurice LÃ©vy, who earlier this week compared Mr...
- To Battle Isis' Message, We'll Need Slickly Produced Content That's Just as CompellingIt's easy to postulate that ad guys, who are adept at telling brand stories, can turn the tide against the forces of chaos and repression.