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- How to Bleed Out a Brand: Why Maximizing Dollar Efficiency is Ruining Your Campaign Strategy...Join us as Scott Reitzel, Director, Social Insights & Digital Analytics of
Purple Strategiesexamines when it comes to campaigns, being efficient is misunderstood as being...
- McDonald's Steps Up Sustainable Fish Message in Time for Lent In new TV and digital marketing, McDonald's is emphasizing the sustainability behind the 55-year-old Filet-O-Fish sandwich.
- Lowdown: Is a Battle of the Ultra Light Beers Brewing? News in this week's Lowdown includes details from MillerCoors, McDonald's, L'Oreal, Eight O'Clock Coffee and others.
- BP's Latest PR Push: Don't Take Advantage Of Our Settlement AgreementLatest newspaper ad claims "enormous payments going to businesses that did not suffer any losses."
- What You Can Learn From AIG's 'Thank You America' Misfire...the thunder from the ad," said Bruce Haynes, managing partner of
Purple Strategies, a corporate communications and branding management company. "For a moment, it seems...