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adage.com news

  • Connected Brazilians, Mexicans Prefer Internet to TV; Online Penetration ClimbsA new Forrester report says that online adoption in Brazil and Mexico will reach 57% and 48%, respectively, by 2016.
  • How to Connect With the Digital Latino...the top general market social networks, Latino-specific properties are growing explosively. Quepasa.com has a community of 12 million people and is registering more...
  • How Black Friday Can Be Brown FridayAs the largest minority group in the U.S. with a population of more than 50 million and a buying power expected to reach $1.2 trillion in the next year, Hispanic consumers are key to any retailers' plan for success. Whether you've already allocated a small radio buy in L.A. or N.Y. to drive in-store traffic or have even put a few bucks behind a buy on Spanish-language TV, here are five steps you can take now to ensure your Black Friday doesn't stay red.
  • QuePasa Attempts Relaunch as Social-Networking SiteNEW YORK (AdAge.com) -- Bilingual portal QuePasa is relaunching with a new team and funding after virtually disappearing during years of management reshuffling, failed technology...
  • People...the Toyota account. Eric Rayman, 55, to senior VP-marketing and sales, Quepasa Corp., Scottsdale, Ariz., from president-chief operating officer, Budget Living magazine. Tom...