LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- WPP's Xaxis Starts an Agency Whose Pay Depends on Its Results for Marketers...recently acquired mobile performance marketing company ActionX and international performance marketing shop
Quisma. Through these acquisition and recent growth, the new performance marketing group comprises...
- WPP Group: 2007 Year in Review
- Group M Combines Assets to Make 'World's Largest Search Specialist'...an organic search provider; Catalyst, an organic and paid search specialist; and
Quisma, a paid search agency. The global search operation will total about 400...
- No. 2 WPP GroupAnalysis of WPP Activities in 2006, from the 2007 Agency Report
- Search Marketing Fact Pack 2008Facts and figures on search marketing