- Digital Branding Is Here; Are Your Analytics Ready?Embrace the possibility of merging brand measures with digital attribution to provide real performance analytics.
- India Played a Massive Role in Publicis' Deal to Buy SapientAnother company was in the hunt until days before the Publicis deal was announced.
- A Better Programmatic Supply Chain Will Root Out FraudTo stop fraud in programmatic buying, it's time to rethink the programmatic supply chain, Casale Media's Andrew Casale writes.
- Should Cable Nets Stick With What They Know?...two top cable channels â " AMC and USA â " are starting to
rethinktheir approach to genres outside of their comfort zone. AMC is abandoning...
- Wendy's Has No Beef With Its Latest Creative Consultant -- Facebook...2011, when Brandon Rhoten joined the chain, that Wendy's started to
rethinkits approach to marketing and -- at long last -- began moving beyond buying...