- Esther Lee Leaves AT&T to Lead Global Marketing for MetLife...the telecom industry. She spearheaded several large-scale branding efforts, including the "
RethinkPossible" campaign. "We appreciate her many contributions to our global marketing efforts...
- Can Caleb's Kola Help Pepsi Restore the 'Cool' to Cola?...but is not "taking foolish risks." Soda makers have been forced to
rethinktheir portfolios in the wake of sales declines for their biggest brands...
- Digital Branding Is Here; Are Your Analytics Ready?Embrace the possibility of merging brand measures with digital attribution to provide real performance analytics.
- India Played a Massive Role in Publicis' Deal to Buy SapientAnother company was in the hunt until days before the Publicis deal was announced.
- A Better Programmatic Supply Chain Will Root Out FraudTo stop fraud in programmatic buying, it's time to rethink the programmatic supply chain, Casale Media's Andrew Casale writes.