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- Spread Some Bacon On That Bagel: Kraft's New Philly Flavor...Creme that has since been discontinued. Philadelphia's ad agency is
Roberts & Langer DDBof New York. The bacon line will get dedicated marketing support...
- DDB Names CEO for New York, Forms New Group Above It...DDB New York, Uproar @ DDB, DDB Remedy, Tribal Worldwide New York,
Roberts & Langer DDBand Spike DDB. "This new structure allows us to get more...
- Largest U.S. Agencies from All Disciplines in 2013Largest U.S. Agencies from All Disciplines in 2013. A ranking of more than 900 U.S. agencies by revenue. Part of Agency Report 2014.
- Kraft Foods Emerges as the Big Spender Post-Company SplitThe marketer plans to pump more than $100 million into brand-building in the second half of this year.
- Kraft Restructures as It Eyes More Brand-Building...overseen some agency changes, including recently moving the Philadelphia brand to
Roberts & Langer DDBto Roberts & Langer DDB from McgarryBowen. "We appreciate [McgarryBowen's] work...