- The Four Pillars of B-to-B Content MarketingB-to-B marketers are increasing budgets for content marketing, but many struggle with a content marketing strategy, Ruth Stevens writes.
- B-to-B Marketers: How to Get Better Clicks with Search AdsRuth Stevens gives b-to-b marketers four ways to create compelling offers and messages in paid search advertising.
- Univision's Jessica Rodriguez Is Promoted to CMO...cross-channel promotions as well as research and creative services for advertisers.
RuthGaviria, who was named one of Ad Age's Women to Watch...
- Ramping Up the Top B-to-B Marketing PlatformsIn a recent article for Ad Age,
RuthStephens offered her "top seven" list of b-to-b marketing channels. Topping the list was website...
- How to Triple Your Trade Show Marketing ResultsB-to-b marketers can boost returns on their event marketing budgets by following these three key strategies, Ruth Stevens writes.