- Whole Foods Rolls Out First National Advertising Campaign...Whole Foods launches the campaign as other supermarket chains such as Kroger ,
Safeway, and Walmart offering more organic options. Kroger, for example, advertises its Simple...
- DDB Chicago Names Jack Perone Strategy Chief...already existing Mars account, picked up digital marketing for Mars' Wrigley brands, creative for Kohler and digital and social marketing for
Safeway, another existing client.
- The Next Phase of Addressable Advertising: Understanding TV ROITargeting advancements are allowing marketers like Kraft to extract the type of measurable results achieved by digital.
- Why Dove Is Trying Snapchat for Self-Esteem Effort, Bucking Industry Fear...image affects girls. Unilever also has worked with Walmart , Kroger , Ahold, Meijer,
Safewayand Wakefern to host local self-esteem workshops in their headquarters' communities...
- Retailers: Don't Get Stuck in the Deep Discount Dilemma...has 10 million users and mobile accounts for 11% of all payments.
Safewayand Walgreens get high marks from packaged goods marketers for their loyalty...