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- Ad Age's 2015 Hispanic Fact Pack Is Out NowMarketers have continued to boost U.S. Hispanic ad spending, up 12% in 2014, far ahead of the 4.9% growth for overall U.S. ad spending.
- Van De Ven Joins Life, The Community Hires Amendola and More...developed the U.S. Hispanic digital strategy for Coors Light and
SC Johnsonbrands such as Glade and Scrubbing Bubbles. Before that, he helped Campbell...
- 200 Leading National Advertisers, 2015 edition200 Leading National Advertisers, 2015 edition, ranked by total U.S. advertising spending in 2014.
- SC Johnson Consolidates Media Buying With Omnicom's PHD
SC Johnson, the marketer of global brands including Pledge and Ziploc, has consolidated its media buying duties with Omnicom's PHD . "We are pleased to...
- Another Big Media Agency Review as Citi Aims to Consolidate Globally...agency relationships. Currently, the list includes: L'Oreal , Visa, Coca-Cola,
SC Johnsonand Unilever, among others. Citibank parent Citigroup has about 200 million customer...