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- Nielsen Buys Neuromarketing Research Company Innerscope...known as Nielsen Consumer Neuroscience. "Putting the two units together creates a
scalein consumer neuroscience that is fairly unmatched," said Nielsen Consumer Neuroscience President...
- Visa Checkout Gives Visa Toehold in Crowded Digital Payments Space The financial firm is taking stock and preparing for wave two.
- Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying AdsMarketers like Kellogg, Kraft and GroupM are willing to pull ad spend from publishers like YouTube and Facebook.
- Big Food's Big Problem: Consumers Don't Trust BrandsBig food brands are losing consumer trust. Here's how they are fighting to regain it.
- GoDaddy Seeks Global Brand Agency Partner...brand global," Mr. Bienert said. "The criteria are that agencies have global
scale, that they have a presence doing brand advertising in multiple markets -- not...