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- The CMO's Guide to Ad Boycotts The next blowup is just around the corner. Brands without a plan are going to keep getting pushed around.
- Why Retail Flagships Are Running AgroundE-commerce and social media are sinking flagships, and marketers can no longer afford the expense, even as a marketing cost.
- Pay Up Or Lose Everything: What Madison Avenue Should Know About The WPP Ransom Hack...professor in the computer science and engineering department at the NYU Tandon
Schoolof Engineering. That's reassuring, but how did this even happen? Can...
- Qatar Airways Gets Political in This Week's Top Viral Video...this week: 23,322,224 Spot last week: NEW 3 Samsung Technical
School16% Samsung NA Views this week: 21,413,434 Spot last week...
- New Office Depot Push Aims to Take Care of Business: Battling Amazon and Staples...also marks Office Depot's return to TV since a back-to-
schoolpush last year. The brand's previous messaging, "Gear Up for Great...