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LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.



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adage.com news

  • ABM Annual: Preview of new research...go to market. Matthew Shanahan, senior VP-marketing and strategy at Scout Analytics, also presented a portion of the research, focusing on average revenue per...
  • Scout Analytics debuts Scout ResearchSeattle—Scout Analytics, which helps publishers generate more revenue from their online audiences, has launched Scout Research. This new unit develops behavioral models of...
  • Who's Who in Business Publishing: Anthea Stratigos...the company merged with Gilbane Group, a consultancy that focuses on advances and trends in content technology. Outsell also has a partnership with Scout Analytics.
  • ABM adds 10 new members...Media, GIE Media, PARS International Corp. and SGC Horizon. New members include the Chronicle of Higher Education, Godengo, Infogroup, Knowledge Marketing, Scout Analytics and Spiceworks.
  • Bringing 'predictive pricing' to charging for online contentScout Analytics on Tuesday rolls out Demand Map, a new software program designed to help business publishers correlate revenue with the usage of content among...