Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Scripps Networks

Upgrade Your Listing

  • 1-10
  • Media


Lifestyle is the business of Scripps Networks Interactive. And business is good.

Their extraordinary record of No. 1 rankings (see below) is a testament to the growing power of the Lifestyle category and the remarkable bond consumers have with their brands.

They see Scripps Networks as a trusted friend. They instinctively tune in because they know the content is entertaining and inspiring all the time. That's the magic of Lifestyle. Many advertisers have already embraced Lifestyle as part of their creative. Scripps is convincing them to make it a separate part of their media plan. And why not? In virtually every metric that impacts purchase behavior--from income to engagement to live viewership--Scripps Networks stands alone in Lifestyle content, spotlighting the genre's clear distinction from general entertainment or reality.

"Lifestyle is inclusive," says President of Ad Sales Steve Gigliotti. "Viewers recognize themselves in our stories. They see their own goals reflected back at them." Those viewers also spend over $4 trillion in the Lifestyle categories Scripps dominates: home, food and travel. Perhaps that's why Scripps Networks likes to say, "Life Lives Here.",,"1

adage.com news