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- SheKnows Buys BlogHer, Expanding Its Reach Among Women...matter said the deal is worth between $30 and $40 million.
SheKnows.com, the company's flagship site, publishes content on a range of topics...
- Microsoft Taps Gwen Stefani, Jessica Alba, Cam Newton and Andy Samberg For Windows Phone Blitz...Windows 8 Phone start screen, and will also appear on Hulu,
SheKnows.comand the Better Homes and Garden website. The ads -- specifically, the ones...
- The Reason Women's Magazines Are Missing Millennials Online? No NewsBrands such as Cosmopolitan or Glamour are in no way set up to respond to this audience's all-important need to know information, now .
- Will Toning Shoes Be the Next Big Footwear Craze?NEW YORK (AdAge.com) -- Get in shape, without the gym. It's a potent marketing claim that has women opening up their wallets. Toning footwear, shoes that promise to do everything from firming up muscles to alleviating back pain, are expected to become a $100 million category this year. Brands such as MBT, Ryn and FitFlop have earned a cult following, broadening their distribution significantly in the last year or two, and now mainstream brands such as Reebok and Skechers are getting in on the action.