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- On Thursday Nights, Not a Pretty Picture for TV Networks Viewer drift and the dominance of live sports has sent movie marketers scrambling to get their dollars down on the weekend.
- Ad Age's Women to Watch 2017 These are the inspirational women shaping marketing and inspiring new generations.
- Turner Upfronts Diary: In Pitch to Advertisers, Network Group Says It'll Have Fewer Ads to Sell...how viewers access content and the ease with which consumers can now
sidestepadvertising has lent a sense of urgency to the TV business. "We...
- 'Legion' of Boom: Inside FX's Trippy Promo Campaign for Its New X-Men Strip...when you size them up with the Blippar app. (Be prepared to
sidestepthe psychic debris.) Similar augmented-reality murals may be found on the...
- Make-Goods Eat Into November NFL Ad Sales Revenue, but Pricing Continues to Soar...featured no fewer than five times, Fox largely has been able to
sidestepmuch of the ratings jitters that have been manifest in every other...