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- Ad Age Names BtoB Best Award Winners for 2016John Deere, Intel, Avaya and Vistaprint -- with help from agencies such as Gyro and MRM/McCann -- land on this year's list.
- Uber Wants to Hire an 'Editorial Director' to Produce Branded Content...well as fueled a cottage industry of companies like Contently , NewsCred , Percolate and Boston-based
Skywordthat provide services to brands looking to produce content.
- Five Critical Steps to Global Content SuccessB rands must fundamentally change their approach to marketing by creating stories people love. Their next challenge? Doing it globally.
- Break the Social Media Value Chain in 2015...the supply of blogs to a critical mass (e.g. Contently , Storify,
Skyword). 2. Orchestrate a portfolio of channels. Companies realize that a massive collection...
- Study: 70% of content marketers use social media distribution...report from Unisphere Research, a division of Information Today, and sponsored by
Skyword, a provider of a content production platform. According to the report, “...