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adage.com news

  • Spend Today, Save TomorrowStrong spending by Chinese consumers in the weeks before the spring festival could mask deep fear about the state of China's economy after the holiday splurge is over, says Ogilvy & Mather's Kunal Sinha in Shanghai. Advertisers should expect belt-tightening around the corner.
  • READERS RESPOND TO DOVE AND NIKE'S 'REAL WOMAN' ADSNEW YORK (AdAge.com) -- An AdAge.com opinion poll about Dove and Nike's "real women" ads found that 87% of respondents want other marketers to similarly explore the use of advertising images depicting a variety of normal body shapes and sizes.
  • 'Ad Age' readers react to Nike's 'real-women' ads...anyone just say `This is the butt of a real woman from Smalltown, USA,' when it really is a model's? Show the actual women...
  • TAPS IN THE AFTERNOON...And the capital looked as it always does in summer, drowsy and smalltown-y, rubbing sleep from its eyes. But this wasn't just another...