Smithsonian Channel lights up television with astonishing stories, captivating documentaries and stimulating nonfiction entertainment.
A joint venture between Showtime Networks and the Smithsonian Institution, Smithsonian Channel combines the storytelling expertise of the renowned premium network with the unmatched resources of the world’s largest museum and research complex. The channel is home to Emmy- and Peabody Award-winning programming that goes above and beyond to illuminate the extraordinary -- whether it’s trailblazing expeditions, cutting-edge science, lively pop culture or history brought vividly to life.
From the ancient past to the unfathomable future (and everywhere in between), Smithsonian Channel tells awe-inspiring stories that ignite the imagination while offering advertisers full-spectrum access--online, on-demand and connected TV, plus mobile and social--to an affluent, influential and inquisitive audience.
Smithsonian Channel. It’s Brighter Here.
Smithsonian Channel reaches an educated, upscale and affluent audience: • Income: Viewers have a median household income of $148,340. • Net worth: Median net worth of $692,520. • Principal residence: Median total value of $219,993. • Education: Viewers overindex for a master’s (121) or post-graduate (128) degree vs. the national average.
SERIES • AERIAL AMERICA: Aerial America returns with more breathtaking locations seldom seen before in this astonishing journey from above. • BOOMTOWNERS: It’s oil or nothing in a groundbreaking new docu-series about America’s modern-day gold rush. • MILLION DOLLAR AMERICAN PRINCESSES: The wickedly true story of the gilded girls who saved the British aristocracy--and inspired the acclaimed drama “Downton Abbey.” • PLANES THAT CHANGED THE WORLD: Three of the most important aircraft to ever take to the sky: the Douglas DC-3, SR-71 Blackbird and Airbus A380. • WILD INSIDE THE NATIONAL ZOO (Web series): Behind the scenes at Smithsonian’s National Zoo in a fascinating look at endangered creatures and their caretakers.
SPECIALS • INCREDIBLE FLYING JET PACKS: Pilot Nick Macomber achieves amazing feats of flight--and gets a bird’s-eye view of the world--with innovative compact propulsion devices. • SEAL DOG: Man’s best friend becomes an enemy combatant’s worst nightmare when elite Navy SEAL dogs form a special bond with their human handlers. • POLAR BEAR SUMMER: Stranded on Canada’s ice-free Hudson Bay for five months of the year, polar bears struggle to survive in their melting Arctic habitat.
PROGRAMMING BLOCKS History Mondays and Wild Wednesdays. Monthly programming blocks include Black History Month, Inside the Music and Women in Science.
Sources: 2014 Ipsos Affluent Survey USA-Adults 18+ HHI $100K+ weighted to affluent adults--Base: All. 2014 Doublebase GfK MRI weighted to population (000)--Base: All.
- RSA, Pixeldust, Saville Add Directorial TalentAll the production moves from around the industry.
- MTV Names A$AP Rocky as CD; Hearts & Science Opens in U.K.All the industry's latest creative moves.
- 2015 Programming Roundup...not fiction," says David Royle, exec VP-programming and production for
Smithsonian Channel. "We see that as vindicating the direction we've taken." At the...
- TNT's New Promos Have Lots of Drama But Just a Little Network Name...what they are getting when they turn to Food Network or
Smithsonian Channel. But when it comes to cable's biggest, broadest-reaching networks, the...
- Dobrow Rummages in a Dusty Corner of the WebAfter a visit to the American Museum of Natural History, looking for answers online to my nephew's questions took a lot longer than it should've. Turns out that there isn't a single decent general-interest history site on the web. I can understand why -- history encompasses a lot of stuff -- but I'd have thought that somebody would've at least attempted the feat by now.
MAY1How Cable's New Golden Age of Content Is Changing the Game
MAY1How Brands Are Breaking Through Programming Clutter
MAY12015 Programming Roundup
JLY15Even Apple Sees the Potential in Streaming Radio Ads
MAY4TV Networks Offer New Options for Buying and Tracking TV Ads
MAY1Cable News Wars Rage as New Players Join the Battle
JUN22With New Studios in Nashville, RFD-TV Is Poised for Growth
JUN8TV Looks Beyond Nielsen Metrics to Strike Deals
SEP29It's A Golden Age For Television And Cable Networks Are Delivering