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- What Brands Can Learn From the Psychology of Politics...Every point of view has a corresponding website, message board and
social media groupto reinforce that belief. Conversely, people actively avoid and ignore information...
- Clorox Enlists '80s Heartthrob David Hasselhoff to Tout Cleaners...to tout "convenient clean" products, said Rita Gorenberg, public relations and
social media groupmanager for Clorox. "More and more consumers aren't doing the...
- Year in Review: A Digital Executive on Hitting the Half-Century MarkIs this unstoppable march of technology a window into my demise or fuel for my ascent? wonders Pete Blackshaw.
- The Blurred Lines of Agency Staffing: Where to Place the New Experts?...place the analytics person in the brand strategy group, the PR/
social media groupor the account management group? In my agency, all would make...
- Calysto announces new content, social media practices...has also hired Scott Samele as chief digital media officer to lead the
social media group. Samele was previously a partner at PR agency Tangelo.