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- The Bottom Line: Turn Your Data Into DollarsAre you monetizing two of your valuable data assets: your email list and website traffic?
- People on the Move: Ogilvy Taps Tom De Luca to Head Social MediaFormer Warner Bros. interactive-marketing VP Tom De Luca has been named chief operating officer of Ogilvy & Mather's social-media offering, while Julie Renwick is leaving R/GA to become executive director-mobile, Ogilvy North America.
- Airlines Stamping Ads Onto Boarding Passes...delays and rifle through their wallets for cash to pay baggage fees.
Sojernsaid that it would begin filling the white space on boarding passes...