LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Best Places to Work 2017 Bring your dog and pick your karaoke jam wisely: These are the 50 best workplaces in marketing, media and advertising.
- The Bottom Line: Turn Your Data Into DollarsAre you monetizing two of your valuable data assets: your email list and website traffic?
- People on the Move: Ogilvy Taps Tom De Luca to Head Social MediaFormer Warner Bros. interactive-marketing VP Tom De Luca has been named chief operating officer of Ogilvy & Mather's social-media offering, while Julie Renwick is leaving R/GA to become executive director-mobile, Ogilvy North America.
- Airlines Stamping Ads Onto Boarding Passes...delays and rifle through their wallets for cash to pay baggage fees.
Sojernsaid that it would begin filling the white space on boarding passes...